About our award-winning business
Discover Wines Ltd. opened July 22, 2003 in Kelowna, BC and was the number one VQA Store for sales in the Province of British Columbia, and was for thirteen years. Our second location opened April 25, 2013 in Kamloops, BC. We brought the winery experience by offering complimentary tastings at our tasting counter all day every day, and acted as a BC winery information and education centre. In January 2016, we closed our retail store locations as our licenses were transferred by the owners of the license, the British Columbia Wine Institute, into the grocery store wine-on-shelf model. This was part of the provincial government and wine industry's desire to move VQA licenses into grocery stores. A heartfelt thank you to all our incredible team members and customers. We are now continuing as a gift company and offering educational services.
About the owner
Tracy Gray, founder and owner, started in the BC wine industry in 1989 having a successful career in marketing and operations for many of the wineries Discover Wines sold. Tracy juggles being a business owner, mother, wife and also being active in her community. She has volunteered as a facilitator for women starting in business, sits on various government round table discussions on small business, and guest speaks at UBC Okanagan and Okanagan University College. She served two years on a government appointed tribunal board, serving her six year as a director of Prospera Credit Union, is a Kelowna City Councillor, and Director on the Regional District of the Central Okanagan as well as serves as an appointee on four Boards.
Awards for Discover Wines
2014 Kelowna Now - public voted Bronze Medal for best liquor retailor
May 2014 online voting
2012 Eat Magazine - public voted Best Wine Store in the Okanagan
The March / April Edition Readers Choice Awards
2009 Okanagan Life Magazine - public voted at Best Local Wine Store
2008 being recognized by the Women's Enterprise Centre as one of the 100 New Pioneer Women Entrepreneurs
The Book, New Pioneers: Stories of 100 BC Women Entrepreneurs is a celebration of the pioneering spirit of 100 contemporary women entrepreneurs from around the province of British Columbia. The Forward was written by Premier Gordon Campbell and states "...these women have proven themselves as visionaries and critical thinkers, risk-takers and organizers."
2007 Finalist for Ernst & Young Entrepreneur of the Year in the Emerging Business category
The 1100 person Pacific Awards Gala took place at the Vancouver Trade and Convention Centre.
2006 RBC Canadian Women Entrepreneur Award in the Deloitte Start Up 3-5 years Category
Awards gala was in Toronto on November 21, 2006 at the Metro Toronto Convention Centre. 1000 people attended the prestigious event. Each category award recipient was presented with a Tiffany & Co. 18-karat gold brooch that was designed "to embody the values of successful entrepreneurship, conveying energy and purpose, along with a sense of continual renewal. It was intended to be timeless, genuinely original, and to have national and historical resonance." There are only 80 women in Canada who have received these awards. There was an extensive 5 month selection process. For further information see
2005 Business Excellence Rising Star award
This annual event is co-sponsored by the Business Development Bank of Canada, the Kelowna Chamber of Commerce and Petraroia, Langford, Rush LLP.
"This is a prestigious honour and I am sure you and all those associated with your company are very proud. Kelowna and indeed British Columbia have exceptional people and entrepreneurial spirit second to none." , Honourable Rick Thorpe Minister of Small Business.
Further acknowledgements of Discover Wines include:
- BC Entrepreneur of the Year 2005 for Exceptional Product and Service Knowledge
- Runner-up 2004 Western Diversification Award for New Emerging Business
- 100 Reasons to do Business in the Okanagan, Economic Development Commission
- Rated as one of the top wine retailers in Canada by the national magazine, Wine Access
Community involvement/donations requests
Discover Wines Ltd. has various chosen charities close to our hearts where we support primarily community arts organizations and health organizations, and continue to today. The primary charities we support are Jeuvenile Diabetes, Ballet Kelowna, and the Okanagan Symphony. Above these, requests that come in from our many regular customers are entered in a monthly draw which is drawn at the end of each month for a wine gift package. Please submit any donation requests in writing via email.