About Us

About our award-winning business

Discover Wines Ltd. opened July 22, 2003 in Kelowna, BC and is the number one VQA Store for sales in the Province of British Columbia, and has been since opening. Our second location opened April 25, 2013 in Kamloops, BC. There is a designated Wine Tasting Counter open for sampling all day every day, bringing the “winery experience” to our store, and we also act as a wine information centre for locals and visitors. Discover Wines offers a great opportunity to one-stop-shop the best of British Columbia, while right in the heart of the Okanagan Valley. Shipping also allows access to consumers not living in the Okanagan Valley. Convenience and selection are “seriously fabulous” with upwards of 600 BC wines featured at any one time.

Discover Wines has become a very popular gift store carrying many wine accessories, gift boxes and bags, local artisan cheeses and food products and home entertaining items. You will often see us gift wrapping or preparing customized gift baskets. Our team encourages hands on experiences such as trying wine gadgets and tasting with wine specific glassware. Exceptional service and highly qualified staff is the core of our business belief.

Going out of our way .......is just our way. Discover the wines of British Columbia!

About the owner

Tracy Gray, founder and owner, started in the BC wine industry in 1989 having a successful career in marketing and operations for many of the wineries Discover Wines now passionately sell.  Tracy juggles being a mom and wife and owning/operating a retail business with also being active in her community.  She has volunteered as a facilitator for women starting in business, has been invited to sit on various government round table discussions on small business, and guest speaks about the BC wine industry and small business. She served two years on a government appointed tribunal board, and has served three years as a director on a corporate advisory board of a major financial institution.

Awards for Discover Wines

2014 Kelowna Now - public voted Bronze Medal for best liquor retailor
May 2014 online voting  
 May 201M
2012 Eat Magazine - public voted Best Wine Store in the Okanagan
The March / April Edition Readers Choice Awards

2009 Okanagan Life Magazine - public voted at Best Local Wine Store

2008 being recognized by the Women's Enterprise Centre as one of the 100 New Pioneer Women Entrepreneurs
The Book, New Pioneers: Stories of 100 BC Women Entrepreneurs is a celebration of the pioneering spirit of 100 contemporary women entrepreneurs from around the province of British Columbia. The Forward was written by Premier Gordon Campbell and states "...these women have proven themselves as visionaries and critical thinkers, risk-takers and organizers."

2007 Finalist for Ernst & Young Entrepreneur of the Year in the Emerging Business category
The 1100 person Pacific Awards Gala took place at the Vancouver Trade and Convention Centre.

2006 RBC Canadian Women Entrepreneur Award in the Deloitte Start Up 3-5 years Category
Awards gala was in Toronto on November 21, 2006 at the Metro Toronto Convention Centre. 1000 people attended the prestigious event. Each category award recipient was presented with a Tiffany & Co. 18-karat gold brooch that was designed "to embody the values of successful entrepreneurship, conveying energy and purpose, along with a sense of continual renewal. It was intended to be timeless, genuinely original, and to have national and historical resonance." There are only 80 women in Canada who have received these awards. There was an extensive 5 month selection process. For further information see

2005 Business Excellence Rising Star award
This annual event is co-sponsored by the Business Development Bank of Canada, the Kelowna Chamber of Commerce and Petraroia, Langford, Rush LLP.
"This is a prestigious honour and I am sure you and all those associated with your company are very proud. Kelowna and indeed British Columbia have exceptional people and entrepreneurial spirit second to none." , Honourable Rick Thorpe Minister of Small Business.

Further acknowledgements of Discover Wines include:

  • BC Entrepreneur of the Year 2005 for Exceptional Product and Service Knowledge
  • Runner-up 2004 Western Diversification Award for New Emerging Business
  • 100 Reasons to do Business in the Okanagan, Economic Development Commission
  • Rated as one of the top wine retailers in Canada by the national magazine, Wine Access

Community involvement/donations requests

Discover Wines Ltd. has various chosen charities close to our hearts where we support primarily community arts organizations and health organizations. The primary charities we support are Jeuvenile Diabetes, Ballet Kelowna, and the Okanagan Symphony. Above these, requests that come in from our many regular customers are entered in a monthly draw which is drawn at the end of each month for a wine gift package. Please submit any donation requests in writing.

Our owner, Tracy Gray, has been invited to speak at several engagements bringing new exposure to Discover Wines, the BC wine industry and women business owners:
* McKay and Partners LLP Private Function - topic covered "what you can tell about the shape of a wine bottle and what you read on the label
* University of British Columbia - guest lecturer to 4th year students Strategic Marketing class
* University of British Columbia - keynote speaker at Management Student Association Distinguished Leadership Gala
* School District 23 - Careers in Business Conference
* Federal Employee Professional Development - several topics relating to wine and food
* Gyro International, Kelowna chapter - topic covered "private liquor licensing history in the province"
 * University of British Columbia - Guest panalist in Managemenr 100 Class on entrepreneurship

Discover Wines Donated $300 to BC Breast Cancer Foundation from Sales of Riedel Pink O's:
Riedel Crystal created Pink stemless wine glasses as a fundraiser for Living Beyond Breast Cancer Foundation, USA. Discover Wines wanted to donate further proceeds themselves to a local foundation on behalf Shari-Anne Martin and Lorrie Zander, breast cancer warriors and friends of Discover Wines in 2006

Industry Came Together To Support Well-Known Colleague:
Paul Clark has been working in the BC Wine Industry as an educator and salesperson for 20 years. His 13 year old daughter was diagnosed with bone cancer and was being treated at Children's Hospital in Vancouver. Paul was staying at Ronald McDonald House for almost a year to look after their daughter while his wife Kelly Ann became the sole bread winner and remained in Kelowna caring for their younger child. Two amazing Discover Wines team members at the time, Katie Fletcher and Bonnie-Lee Hansen spearheaded a fundraiser for their family on May 1, 2007 raising over $33,000 for the Clark family. Major sponsors were Discover Wines, Blue Line Sports and Comedy, the Coast Capri Hotel, Beyond Audio and the Okanagan Wine Festival Society. There was overwhelming support from wineries, restaurants and other local businesses to make this a success. Kelly Ann commented "Our daughter still has a long journey ahead of her, but we know that with all of your kindness and positive energy, she will come out of this a strong young lady!". Not only was it a fun night, it showed how strong and supportive our community is.